The Compass design team produces hundreds of logos every month for their agents. Originally each region was setup to operate individually provided an inconsistent process throughout the country. Myself and my co-lead, Kelli Matheny partnered together to overhaul the whole logo offering service. This process spanned over 6-8 months and included numerous nation wide audits, template revisions and additions to the process. The end result being a streamlined system with all of the companies agents receiving the same service, same finalize package and same experience across the country.
Step One : National Audit Step Two: Full Analyzation Step Three: Process Creation Step Four: Testing Period Step Five: Training and Rollout
Process Logos and Branding Team Organization
Design Lead Heather Hannay Kelli Matheny Support Team Justin Jackman (Designer) Hannah Tsvayberg (Designer) Noel Danelius (Production)